Aronia is native to North America and is grown as a specialty crop. Tohi works directly with small growers across seven Midwestern states, supporting their regenerative practices. Most of these farmers choose to grow Aronia because they have experienced for themselves the health benefits of consuming Aronia. Every purchase of Tohi supports these small local farmers and our collective efforts to build awareness for and educate consumers about Aronia’s remarkable health benefits.
Tohi is a science-based wellness brand innovating consumer products from Aronia, this historic, yet under-commercialized superfood. While Aronia is widely-researched, we believe there is still significant discovery around the phytonutrients, plant compounds and antioxidant activity of Aronia that can translate to products impacting human health. Our unique academic and commercial research partnerships that will help lead us to these discoveries, include the EC Lee Lab at the University of Connecticut and Brightseed.