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About

ABOUT TOHI

Tohi is a female-founded wellness brand, innovating antioxidant-focused consumer products. Tohi beverages are just the first realization of the Tohi vision – to be a platform for Aronia-based products utilizing the entire plant in applications ranging from nutraceuticals to nutricosmetics. Tohi works directly with Aronia growers in the Midwest to support their sustainable growing practices. We also support the discovery of what makes Aronia so special through our research partnership with the EC Lee Lab at the University of Connecticut. https://www.ecleelab.com

THE FOUNDERS

Tohi Ventures is the creation of two female friends, each with significant healthcare, entrepreneurial and investment experience and a shared philosophy of a nutrition first approach to wellness.

They were motivated to create a ready-to-drink, antioxidant-rich beverage knowing that antioxidants have broad human health benefits and are under emphasized in Western diets. While researching ingredients, they read about a specialty crop emerging in the Midwest – Aronia. They fell in love with both the history of Aronia combined with the significant research around its unique nutritional profile and health benefits. Finding few consumer products featuring Aronia, they realized the opportunity to create a brand to bring Aronia-based products to a broad consumer audience.

FOUNDERS

Shari Coulter Ford

SHARI COULTER FORD

CEO & Co-Founder

Elma Hawkins

ELMA HAWKINS Ph.D

Co-Founder

BOARD and ADVISORS

JIM TONKIN

Board Member

VANESSA WALKER

Advisor

JONATHAN MARINER

Advisor

DONNA ROUNDS

Lead Scientific Advisor

KATHY WALKER

Advisor

HEIDI LEHMANN

Advisor

TEAM

Austin Soendker

AUSTIN SOENDKER

Director of Finance & Operations

Madison Kelley

MADISON KELLEY

Social Media & Content Strategist

JADE ANDERSON

Sales & Marketing Associate

ABBY SIEPERDA

Sales & Marketing Associate

ISAAC CARLOS

Graphic Designer & Photographer

OUR VALUES

Tohi is committed to innovating premium consumer products that contribute to a healthier world and represent the perfect blend of nature and science. We hold true to these values.

IMPACT WELLNESS

Innovate and support efforts that function to advance human health.

BE RESPECTFUL

Act with integrity and be helpful.

SHOW APPRECIATION

Honor/treasure nature, heritage and our environment. Take time to be in awe.

CONTRIBUTE

Strive for purpose, creativity, passion and curiosity: push for more.

BE RESILIENT

Learn from disappointments & focus on accomplishing goals.